Brand Experiences + Campaign Development + Management
A food experience built around food, connection and one simple invitation: you bring the company.
The Brief
Food & Company was created as a food-focused extension of And Company, bringing the platform's experience-led approach into the culinary space.
The ambition was bigger than putting food vendors in a space.
Food & Company needed to feel like a brand people wanted to be part of — one that could bring restaurants, culinary talent, brands and food lovers together around a shared experience.
The Approach
We built the brand around food, energy and connection, using orange as a core brand colour to create a visual identity that felt vibrant, appetising and energetic.
The campaign idea became:
We have the food. You bring the company.
That line became more than a tagline. It captured the role of the event: the food was the draw, but the people were what made the experience.
From the brand identity to the marketing campaign, partnerships, vendor experience and event execution, every part of the project was developed to feel like one cohesive brand experience.
The Work
Brand
- Brand identity
- Visual direction
- Event branding
- Creative assets
Campaign
- Campaign concept
- Campaign development
- Marketing strategy
- Social media
- Content direction
- Promotional materials
Experience
- Event concept and creative direction
- Event planning and management
- On-site creative execution
- Vendor management
- Partnership management
- Sponsorship development
- Sponsor integration
- Event visuals and branding
Execution
- End-to-end project management
- Creative production
- Marketing and promotion
- Event-day execution
The Outcome
The first staging of Food & Company welcomed 1,100+ attendees, significantly exceeding the initial estimation of 650–800 patrons.
The event brought together 12+ vendors and 15+ sponsors, creating a strong foundation for the platform's future.
Beyond the numbers, the response was overwhelmingly positive across attendee feedback, post-event surveys and user-generated content.
