Brand + Creative Direction
Building the identity for a new experience platform designed to bring people together.
The Brief
And Company was created as an experience platform bringing people together through thoughtfully curated cultural events. The challenge was to build the brand from the ground up and give it an identity that felt social, approachable and full of personality, while still being flexible enough to grow across different types of experiences.
The Approach
The goal wasn't to create ‘another events brand’.
We built an identity around the idea of connection, culture and community, creating a visual language that could move with the brand as it expands into different experiences.
The identity needed to feel fun without feeling juvenile, distinctive without being complicated, and polished enough to appeal to brands and potential partners.
The Work
Brand Identity
- Brand positioning
- Logo development
- Colour palette
- Visual direction
- Brand look and feel
Brand Launch
- Social media setup
- Social launch direction
- Initial brand content
Brand Development
- Sponsorship deck
- Brand overview deck
- Supporting brand materials
The Outcome
And Company launched with a clear identity and a name that has already started to resonate with its audience.
The brand has been well received, with the name gaining recognition across conversations around its upcoming and potential experiences.
