Brand Experiences + Campaign Development + Management
A food experience built around food, connection and one simple invitation: you bring the company.
THE BRIEF
Food & Company was created as a food-focused extension of And Company, bringing the platform's experience-led approach into the culinary space.
The ambition was bigger than putting food vendors in a space.
Food & Company needed to feel like a brand people wanted to be part of — one that could bring restaurants, culinary talent, brands and food lovers together around a shared experience.
THE APPROACH
We built the brand around food, energy and connection, using orange as a core brand colour to create a visual identity that felt vibrant, appetising and energetic.
The campaign idea became:
WE HAVE THE FOOD. YOU BRING THE COMPANY.
That line became more than a tagline. It captured the role of the event: the food was the draw, but the people were what made the experience.
From the brand identity to the marketing campaign, partnerships, vendor experience and event execution, every part of the project was developed to feel like one cohesive brand experience.
THE WORK
Brand
Brand identity
Visual direction
Event branding
Creative assets
Campaign
Campaign concept
Campaign development
Marketing strategy
Social media
Content direction
Promotional materials
Experience
Event concept and creative direction
Event planning and management
On-site creative execution
Vendor management
Partnership management
Sponsorship development
Sponsor integration
Event visuals and branding
THE OUTCOME
The first staging of Food & Company welcomed 1,100+ attendees, significantly exceeding the initial estimation of 650–800 patrons.
The event brought together 12+ vendors and 15+ sponsors, creating a strong foundation for the platform's future.
Beyond the numbers, the response was overwhelmingly positive across attendee feedback, post-event surveys and user-generated content.
Execution
End-to-end project management
Creative production
Marketing and promotion
Event-day execution
